Blackbaud Analytics
A suite of prospect research solutions
that help turn your data into knowledge, action and results
A Total Prospect Research Solution
Blackbaud Analytics can help you build a successful fundraising strategy
with a combination of two powerful prospect research tools:
ProspectPoint™
Blackbaud’s custom modeling service, analyzes your database
along with historical and current data from external sources and behavioral
trends to show you which individuals are your best annual, major and
planned giving prospects for today and in the future.
WealthPoint™
Blackbaud’s new wealth identification and information service,
provides you with financial, biographical and demographic data on the
wealthiest individuals in your database, enabling you to plan the most
effective development strategy for your major donor prospects.
Using these two complementary services will equip you with all the
information you need to maximize the potential within your database
of donors and prospects.
Why Use This Unique Approach?
Blackbaud Analytics takes a holistic approach to prospect research
screening by combining ProspectPoint — a true custom modeling
and scoring service –– with WealthPoint — a comprehensive
wealth identification service. Unlike other prospect research services,
Blackbaud Analytics gives you a complete assessment of all your prospects—at
all giving levels—providing you the critical data you need to
develop cultivation strategies for your annual, planned and major gift
prospects. Other profiling services may offer you gift likelihood or
wealth capacity, but the Blackbaud Analytics solution gives you both
—at a lower cost to your organization.
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Call: 800.443.9441
E-mail:
Why Choose Blackbaud Analytics?
Total solution – ProspectPoint and WealthPoint
represent the most comprehensive and complete prospect research solution
available on the market today.
Value – No other prospect research service offers
as much value as Blackbaud Analytics for the price
Integration – Blackbaud Analytics solutions are
designed to interface with The Raiser’s Edge 7 so you can work more
efficiently.
Backed by Blackbaud – For over 20 years we have
been the market leader, providing innovative solutions for non-profits.
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