CUSTOM DATA MODELING
Custom data modeling is the analysis of data in
order to predict a prospect’s likelihood not only to make a
gift, but to give to your unique organization. Not to be confused
with generic statistical modeling or data mining, custom data modeling
examines your organization’s current and historical giving data
as well as data from external sources to identify your best annual,
planned and major giving prospects, and much more.
With ProspectPoint, Blackbaud’s full-service custom
data modeling solution, your organization can:
- Identify new annual fund prospects
- Identify your best major gift prospects
- Identify your best planned gift prospects
- Upgrade giving levels of your annual fund donors
- Increase average gift size across giving levels
- Preserve members most likely to lapse
- Recommend the best times for direct mail and telemarketing campaigns
- ProspectPoint can be used to build countless other models to address
your organization’s specific needs.
Our clients have used ProspectPoint to predict their prospects’:
- Propensity to become a member and level of membership
- Propensity to buy or renew a subscription
- Likelihood to make a gift after being a patient of a hospital
- Likelihood to enroll in a school or college
- Appropriate frequency for contact
Why Choose Blackbaud Analytics?
Total solution – ProspectPoint and WealthPoint
represent the most comprehensive and complete prospect research solution
available on the market today.
Value – No other prospect research service
offers as much value as Blackbaud Analytics for the price.
Integration – Blackbaud Analytics prospect research
solutions are designed to interface with The Raiser’s Edge 7 so
you can work more efficiently.
Backed by Blackbaud – For over 20 years we
have been the market leader, providing innovative prospect research
and fundraising solutions for non-profits.
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Call: 800.443.9441
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