MAJOR GIVING
those individuals, businesses, corporations and foundations capable
of making gifts of $25,000, $50,000, $100,000 and above. (from nonprofit.about.com)
How Blackbaud Analytics helps: Blackbaud’s
ProspectPoint, prospect management
tool, can pinpoint prospects in your database that have a history
of major giving not only to your organization, but what they have given
to other organizations – these are good prospects to give a major
gift to your organization. Once you have determined which individuals
in your database are major gift prospects, WealthPoint,
wealth screening and wealth identification
services, can help you determine how much to ask each prospect for,
based on their wealth, investments, and other external factors. You
don’t want to ask for too little an amount.
Our total prospect research
solution integrated with the Raiser's
Edge fundraising software help you identify and target major donor
prospects while also storing all the details necessary to cultivate
strong relationships, generate winning proposals and prepare for even
the most compelling ask.

Why Choose Blackbaud Analytics?
Total solution – ProspectPoint and WealthPoint
represent the most comprehensive and complete prospect research solution
available on the market today.
Value – No other prospect research service
offers as much value as Blackbaud Analytics for the price.
Integration – Blackbaud Analytics prospect research
solutions are designed to interface with The Raiser’s Edge 7 so
you can work more efficiently.
Backed by Blackbaud – For over 20 years we
have been the market leader, providing innovative prospect research
and fundraising solutions for non-profits.
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