ProspectPoint™: Custom Modeling Services for NonProfits
ProspectPoint is the only custom modeling service designed specifically for nonprofits. ProspectPoint employs cutting-edge modeling techniques to identify and rank the best prospects in your database. Only ProspectPoint can capture the distinct characteristics that define your organization and constituencies and offer you the best opportunity to maximize gift revenue.
Let ProspectPoint take the guesswork out of answering questions like:
- Among your current donors, who is most likely and able to upgrade annual giving?
- Within your current non-donor pool, who is most likely to give and at what level?
- Which individuals are more inclined to consider a major or a planned gift
How It Works
After you provide an electronic copy of your database, we append additional data fields compiled from the finest sources of individual household and aggregated data available. This analysis provides deep insights into the characteristics that distinguish donors from non-donors and major giving prospects from planned giving prospects. Next, we use these data sources to construct models that address your specific fundraising objectives. With the models complete, your prospects are then analyzed against these models and assigned scores based on how closely their attributes resemble those of each model. Finally, the resulting scores for the models that you've chosen to develop will enable you to identify the best prospects in your file.
Deliverables
An experienced member of the Blackbaud Analytics team will present the ProspectPoint results to you at your location:
- A summary report including PowerPoint® charts and tables, explanations of our findings and recommendations for using the data by identified segments for annual, major and planned giving programs
- Custom maps that graphically represent the distribution of key prospect segments
- Your scored file, including ratings created by our analysis, ready for uploading into The Raiser's Edge or another prospect database
- A CD-ROM, imprinted with all of the data you submitted, as well as the appended analytical results, to be used for generating reports
- A presentation of the final results by an experienced member of the Blackbaud Analytics team
Sample output showing the number of prospects and their likelihood to make a major gift at different levels:
Gift Range
$5000-$10,000
Gift Range
$10,001- $25,000
Gift Range
$25,001- $50,000
Gift Range
$50,001- $100,000
Gift Range
$100,000+Major Gift
(Excellent)Major Gift
(Very Good)Major Gift
(Good)
ProspectPoint & WealthPoint Together
Use ProspectPoint and WealthPoint services together to create the most comprehensive and useful research results so you will spend the appropriate amount of time and resources on each prospect segment and maximize donation amounts at all giving levels.
Trust Blackbaud Analytics
Blackbaud Analytics employs cutting-edge modeling techniques to help a diverse group of organizations such as:
- West Texas Rehabilitation Center
- American Red Cross - Greater Cleveland Chapter
- The Hospital for Sick Children
- Sunshine Foundation
- Northern Illinois University Foundation
- Royal Ontario Museum
- Fairmont State University
- Alma College
- National Alliance for Autism Research
- The Coast Guard Foundation
- Xaverian Brothers High School
- University of North Florida
- Museum of Fine Arts Boston
- Seattle Symphony
- Spoleto Festival U.S.A.
- Sigma Chi
- St. Louis Zoo
- Berkshire School
- ASPCA
- Roman Catholic Archdiocese of Boston
