MAJOR GIFT PROSPECTS
The first step in major gift solicitation for your nonprofit organization
is to identify major gift prospects, that is, those
individuals, businesses, corporations and foundations capable of making
gifts of $25,000, $50,000, $100,000 and above. (from nonprofit.about.com)
Securing major gifts can be one of the most exciting parts of a fundraiser’s
career, but it can also be the most resource-intensive, as major gift
solicitation requires careful preparation and the attention of your
most talented staff. Because you may only get one chance to impress
a major donor, it is essential to have confidence in the solicitor or
board member you choose to build a relationship with a potential benefactor.
How Blackbaud Analytics helps: Blackbaud’s
ProspectPoint, prospect management
tool, can pinpoint prospects in your database that have a history
of giving not only to your organization, but what they have given to
other organizations – these are good prospects to give a major
gift to your organization. Once you have determined which individuals
in your database are major gift prospects, WealthPoint,
wealth screening and wealth identification
services, can help you determine how much to ask each prospect for,
based on their wealth, investments, and other external factors. You
don’t want to ask for too little an amount.
Integrate your major gifts campaign with the Raiser's
Edge fundraising software for a complete and most effective major
gift fundraising.
Why Choose Blackbaud Analytics?
Total solution – ProspectPoint and WealthPoint
represent the most comprehensive and complete prospect research solution
available on the market today.
Value – No other prospect research service
offers as much value as Blackbaud Analytics for the price.
Integration – Blackbaud Analytics prospect research
solutions are designed to interface with The Raiser’s Edge 7 so
you can work more efficiently.
Backed by Blackbaud – For over 20 years we
have been the market leader, providing innovative prospect research
and fundraising solutions for non-profits.
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