Prospect Research and Wealth Identification Services for Nonprofits


The first step in major gift solicitation for your nonprofit organization is to identify major gift prospects, that is, those individuals, businesses, corporations and foundations capable of making gifts of $25,000, $50,000, $100,000 and above. (from Securing major gifts can be one of the most exciting parts of a fundraiser’s career, but it can also be the most resource-intensive, as major gift solicitation requires careful preparation and the attention of your most talented staff. Because you may only get one chance to impress a major donor, it is essential to have confidence in the solicitor or board member you choose to build a relationship with a potential benefactor.

How Blackbaud Analytics helps: Blackbaud’s ProspectPoint, prospect management tool, can pinpoint prospects in your database that have a history of giving not only to your organization, but what they have given to other organizations – these are good prospects to give a major gift to your organization. Once you have determined which individuals in your database are major gift prospects, WealthPoint, wealth screening and wealth identification services, can help you determine how much to ask each prospect for, based on their wealth, investments, and other external factors. You don’t want to ask for too little an amount.

Integrate your major gifts campaign with the Raiser's Edge fundraising software for a complete and most effective major gift fundraising.

Why Choose Blackbaud Analytics?

Total solution – ProspectPoint and WealthPoint represent the most comprehensive and complete prospect research solution available on the market today.

Value – No other prospect research service offers as much value as Blackbaud Analytics for the price.

Integration – Blackbaud Analytics prospect research solutions are designed to interface with The Raiser’s Edge 7 so you can work more efficiently.

Backed by Blackbaud – For over 20 years we have been the market leader, providing innovative prospect research and fundraising solutions for non-profits.


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