Prospect Research and Wealth Identification Services for Nonprofits
PROSPECT RESEARCH
Prospect research is the process of analyzing your database of donors – along with external sources of wealth and behavior – to determine which of those donors – or prospects – have the most likelihood to give to your organization – and how much.
How Blackbaud Analytics helps: Prospect Point, Blackbaud's prospect reserch tool, predicts your prospect’s likelihood to give to you and the appropriate gift they should be asked for. WealthPoint, wealth screening & wealth identification services, provide you with financial, biographical and demographic data on the wealthiest prospects in your database, enabling you to determine your individual prospect’s wealth – which helps determine the amount to request, method of contact and time to ask – to maximize the potential of donors and prospects in your database.
Prospect Research Online: WealthPoint Online provides prospect research data online, in real time. With WealthPoint Online's online wealth screening service, you'll receive detailed profiles on prospects in minutes. It is live 24-hours-a-day and operates just like a search engine, exploring ten of the most respected prospect research data sources to find and return the most current, accurate information on prospects.
With our online services, you can:
Download comprehensive wealth profiles online — quickly and easily
Meeting with a potential donor? Use WealthPoint Online to quickly determine their potential to give a planned or major gift
Maximize gifts by asking for the right amount at the right time
Determine the wealth potential of your entire database from any location — all you need is an Internet connection!
Why Choose Blackbaud Analytics?
Total solution – ProspectPoint and WealthPoint represent the most comprehensive and complete prospect research solution available on the market today.
Value – No other prospect research service offers as much value as Blackbaud Analytics for the price.
Integration – Blackbaud Analytics prospect research solutions are designed to interface with The Raiser’s Edge 7 so you can work more efficiently.
Backed by Blackbaud – For over 20 years we have been the market leader, providing innovative prospect research and fundraising solutions for non-profits.
